Como existem muitas definições deste termo, colocamos aqui as algumas definições originais em inglês com as referências correspondentes para os leitores da trilha avançada.

Esta página está associada à abordagem de Servitização.

Definições

“The increased offering of fuller market packages or bundles of customer focused combinations of goods, services, support, self-service and knowledge in order to add value to core product offerings” (Vandermerwe & Rada, 1988)

 “The emergence of product-based services which blur the distinction between manufacturing and traditional service activities” (Tellus Institute, 1999)

“A trend in which manufacturing firms adopt more and more service components in their offerings” (Desmet et al., 2003)

“Any strategy that seeks to change the way in which a product functionality is delivered to its markets” (Lewis et al., 2004)

“Increasing the range of services offered by a manufacturer” (Ward & Graves, 2005)

“A change process wherein manufacturing companies embrace service orientation and/or develop more and better services, with the aim to satisfy customer’s needs, achieve competitive advantages and enhance firm performance” (Ren & Gregory, 2007)

“The innovation of an organization’s capabilities and processes to better create mutual value through a shift from selling product to selling product service system” (Baines, Lightfoot, Benedettini & Kay, 2009)

“The journey or transformation process whereby an organization enables its product-service offerings” (Martinez et al., 2010)

“A business model innovation whereby existing product offerings are extended through related services”  (Visnjic et al., 2012)

“A growing propensity for manufacturing firms to develop service offerings that extend beyond their traditional core product offerings” (BENEDETTINI et al., 2015)

Referências

Baines, T., Lightfoot, H.W., Benedettini, O. and Kay, J.M. (2009), “The servitization of manufacturing: a review of literature and reflection on future challenges”, Journal of Manufacturing Technology Management, Vol. 20 No. 5, pp. 547-567.

BENEDETTINI, Ornella; NEELY, Andy; SWINK, Morgan. Why do servitized firms fail? A risk-based explanation. International Journal of Operations and Production Management, [S. l.], v. 35, n. 6, p. 946–979, 2015. DOI: 10.1108/IJOPM-02-2014-0052.

Desmet, S., Dierdonck, R.V. and Looy, B.V. (2003), “Servitization: or why services management is relevant for manufacturing environments”, in van Looy, B., Gemmel, P. and van Dierdonck, R. (Eds), Services Management: An Integrated Approach, Pearson Education, Harlow, pp. 430-442.

Lewis, M., Portioli Staudacher, A. and Slack, N. (2004), “Beyond products and services: opportunities and threats in servitization”, Proceedings of the IMS International Forum, Vol. 1, Cernobbio, May 17-19, pp. 184-192.

Martinez, V., Bastl, M., Kingston, J. and Evans, S. (2010), “Challenges in transforming manufacturing organisations into product-service providers”, Journal of Manufacturing Technology Management, Vol. 21 No. 4, pp. 449-469.

Ren, G. and Gregory, M. (2007), “Servitization in manufacturing companies”, paper presented at 16th Frontiers in Service Conference, San Francisco, CA, 4-7 October.

Tellus Institute (1999), Servicizing: The Quiet Transition to Extended Product Responsibility, Tellus Institute, Boston, MA.

Vandermerwe, S. and Rada, J. (1988), “Servitization of business: adding value by adding services”, European Management Journal, Vol. 6 No. 4, pp. 314-324.

Visnjic, I., Neely, A. and Wiengarten, F. (2012), “Another performance paradox? A refined view on the performance impact of servitization”, working paper, ESADE, Barcelona.

Ward, Y. and Graves, A. (2005), “Through-life management: the provision of integrated customer solutions by aerospace manufacturers”, working paper, University of Bath, Bath.